Some thoughts about fundraising…


I recently listened to an On Being podcast that helped shift some of my beliefs around fundraising and marketing. On Being’s Krista Tippett interviewed Seth Godin who was introduced as “a legendary Internet entrepreneur and thought leader.”  I happened upon the podcast in this time period of focused fundraising for TreeSong’s new studio space, a time where I’ve been examining my attitudes and beliefs about requesting donations from folks.

In the interview, Seth Godin talked about the importance of people being offered “connection and meaning and a place where we can be our best selves.” He spoke of a fundraiser he organized to help him with a book he wished to write. He shared, “…it wasn’t to raise money; it was to raise a tribe.” The idea was offered that tribes are no longer based on geography alone. “It’s something we create and choose. We choose who and what we belong to. It’s not just about survival. It’s about connection and flourishing” (Krista Tippett).

This interview helped me get more firmly rooted within the deeper truth about the essence of TreeSong’s purpose.  We are gathering a tribe that cares for the earth, community, nature, and a deeper sense of connection with all things, starting with ourselves. A tribe that values the natural world, the arts, beauty, joy, wholeness and learning. When we invite people to make a donation, we are inviting them to join the tribe, to help in the co-creation of a place that supports, to use Krista Tippett’s words, “connection and flourishing.”

Pondering the words of this interview, along with my already shifting inner landscape, has led to a more expansive, solid and heart-full stance towards inviting you to “join the tribe” in this way. No matter your decision about donating, we welcome you with open arms to be a part of this beautiful, growing community!

Many blessings,

Michelle Fox
Founder and Executive Director

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